The general objective of the FLORES project is to quantify the floral resource potential of the major
weed species found in Mediterranean vineyards and olive agroecosystems as a critical starting point
to biodiversity-based services like pollination. In addition, the project aims at promoting the
conservation of wildflower diversity in agroecosystems through adapted weed management
strategies to support global pollination in cultivated landscapes. From a scientific perspective, the
FLORES project will describe the floral functional diversity of Mediterranean weed species and will
feed the emerging ecological research on the flower economics spectrum.